Neighborhood Icon: Reynaldo Cayetano Jr


Since the San Francisco Chronicle moved into its iconic building in 1924, Fifth and Mission has been a place where the stories of the city come to life. 5M will tell today’s urban story, bringing together a dynamic mix of the arts, culture and tech with the local communities that have been anchored here for decades.

The Storied History of the M&M Tavern

Once upon a time, newspapers were still printed on paper, people still had three-martini lunches (skip the lunch),  and the M&M Tavern at 5th and Howard was a home away from home. Reporters, factory workers, bookies, cops, and an immortal army of cockroaches could be found at this Irish dive bar.    In 1934, less … Continued

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Señor Sisig Innovates with Food and Finance

At a time in San Francisco when even modest up-and-coming restaurants involve multi-million dollar renovations, the food truck has become the incubator of food innovation. It also thrives in a city where customers shun giant chains but still demand food that is fresh, cheap and fast, None more so than Señor Sisig, a Filipino and … Continued

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It Takes the Hood to Save the Hood

Sal Villalobos grew up in heart of SoMa with a single mom and knows what it’s like to be left to your own devices as an inner-city youth. “By age 15 I had my first possession charge,” he said. “I was in and out of juvenile court until, at age 19, I finally decided to … Continued

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